The whole planet followed the 2026 FIFA World Cup. For people in Kyrgyzstan, the main football tournament became closer and more accessible thanks to new digital capabilities from Beeline.

For the first time in the history of Kyrgyzstan, national mobile operator Beeline obtained the media rights to broadcast World Cup 2026 via the internet and mobile technologies. All matches were available in the "Ukmush TV" app on smartphones, tablets, computers and Smart TV.

Beeline began preparing for the biggest football event long before it started. The project was not limited to showing matches. Especially for World Cup 2026, Beeline set up its own studio together with the Kyrgyz Sport TV channel and established a complete filming and broadcasting cycle.

To ensure stable reception of the international signal, unique satellite equipment was brought in from Singapore. Throughout all 40 days of the tournament, it delivered a clear picture and a smooth live broadcast from the World Cup pitch.

A professional creative team was brought on board: a broadcast producer, live broadcast directors, camera operators, and commentators in Kyrgyz and Russian. Nurgul Pirmatova, a well-known football expert with an international audience, also joined the tournament coverage.

An analysis studio was on air before every match. Commentators summed up previous games, broke down the teams' mistakes, highlights, failures and successes, talked about players' careers, discussed the history of clubs and national teams, and shared predictions for upcoming games. This format helped viewers not only follow the game, but also immerse themselves more deeply in the atmosphere of big-time football.

Beeline thanks the general sponsor of the World Cup 2026 broadcast on "Ukmush TV", construction company ICON; the official sponsors, Eldik Bank OJSC and Retro Cola (Abdysh Ata LLC); and the partners, the official operator State Lottery Company SE (KGLOTO.com) and the Kyrgyz Sport TV channel.

World Cup 2026 showed that "Ukmush TV" is a convenient platform for world-class events, combining live broadcasts, useful digital features and exclusive media content. And the service's capabilities are not limited to sports broadcasts: users have access to up to 200 TV channels for every taste, online cinemas, films, series and shows.

Download the app from the App Store and Google Play so you don't miss anything exciting. With "Ukmush TV", your favorite content is always at hand, wherever you are.

Beeline — the national operator of new opportunities.